Charity Campaign Design - Citizens Advice Merton & Lambeth (CAML)

The project included a branded charity box, postcard series, promotional video, and process document. The visual approach focuses on clarity, accessibility, and trust, helping communicate CAML’s values of freedom, confidentiality and independence.

The project demonstrates how thoughtful design can support social organisations by making services feel accessible, trustworthy, and human. The CAML's promotional set translates complex advice services into clear visual communication accessible to local community, targeting elderly audience.