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2018
Concept Branding - Future Santander
A speculative branding and experience project set by creative agency Rufus Leonard, focused on reimagining the high street bank of the future. The brief required both a visual identity direction and a full service concept for a modern, digital-first Santander.
Branding & Identity
UX
Concept Branding
E-commerce Visuals
Client /
Rufus Leonard
The project was driven by interviews and surveys, it explored how banking can become personal, fast, and emotionally connected. The concept was a wearable ring interface, unique to each customer, creating a secure and human-centered relationship between users and the bank.
Alongside the service concept, I developed a future-focused visual identity for Santander, including logo exploration, typography, color systems, interface styling, and brand applications.
The visual language supports this idea with a modern, aesthetic, and human-centered approach, aligning Santander with the expectations of a digital-first generation.
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