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ArtFund
Project type
Campaign
Date
Mar, 2017
Location
London, UK
Info
A campaign for charity organisation ArtFund, that raises awareness among students in actively visiting museums or galleries, as it can be a powerful antidote to the stress and anxiety of student life.
A campaign would be taking place in colleges and universities cafes, where students are refreshed from exams and deadlines. Any hot beverage would be given in the new cup sleeve, and a special brochure with all relevant information about ArtFund, its benefits, stress causes and a One-Entry Student Art Pass, that would give a free entrance to any major exhibition.
The digitally created pattern relates to the idea of something calm and gallery visuals. Each circle represents the variety of art movements, that build together a community and unite the environment, history and the viewer.
It will be also promoted on social media, together with relevant hashtags, posts and competition among students, in which students can share a taken photograph at any museum with a unique ArtPass and a story about anything discovered during the visit.
