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VroomAir
Project type
Campaign, app design
Date
July, 2019
Location
London, UK
Info
A project that was set up by one of the leading creative agencies Johnsons Banks, gave a possibility of exploring the Sustainable Development Goals, in particular the causes of over polluted air in the UK.
The created character of Vroom Air is a special guide that leads the children and parents and educates them about the air quality. A memorable character helps in building relationships and trust among the audience. A campaign would be revealed in the form of an application, that can be used on the bus journey. The functions include educational environmental games suitable for both parents and children, tracking of bus journeys, customising, competitions and all relevant aspects, that can be explored and played via the link:
https://marvelapp.com/bff56f7
A campaign would be promoted at the bus stops and badges, that were made together with the repetition of the designs from the app, chosen colour palettes, shapes and motifs. The adverts wouldn't highlight the promotional aspects but would build the Vroom Air community.
The application is a great way of spending time with benefits, and educating parents and their children about the air quality in a funny and engaging way, which was the major task. The application also helps in building the community across all young parents and their children.
