Branding & Identity - CHAMP Cargosystems

CHAMP Cargosystems is a B2B IT company, providing digital solutions for the air cargo industry. Since its launch in 2004, the company didn't focus on the branding, resulting in an outdated visual identity, which no longer reflected on its innovative services.

I led a full rebranding project as in-house graphic designer, generating visual strategy, concept, redesigning the logo and creating a modern, digital-first identity system. The work included brand guidelines, corporate templates, PowerPoint and Word documents, product logos, banners, all corporate and marketing assets and video branding.

The new identity brings clarity, consistency, and a contemporary look that aligns CHAMP’s visual presence with its role as a technology leader in cargo IT. CHAMP's new brand identity stands out among the competitors and brings trust to its clients.